Enterprise Podcast Advertising and marketing Case Examine Reveals How Podcasting Delivers Dramatic Outcomes for Consumer. Podcasting has important enterprise advertising and marketing potential. If the enterprise podcast technique and on-line visibility plan is correctly executed; podcasting has the potential to be a advertising and marketing device that delivers nice advertising and marketing outcomes.
The skilled enterprise entrepreneurs over at marketingsherpa.com have simply launched a brand new case examine titled “Methods to Use a Podcast to Promote a White Paper That Generates New Enterprise Gross sales Leads”.
This case examine is about how Bearing Level used podcasting to advertise a white paper and noticed join charges of over 30% versus a conventional 10%. It is a 200% improve over conventional advertising and marketing methods.
Here’s a quick excerpt: “Dunay wasn’t certain if the podcasts can be a success or not, particularly as his key prospects are usually pretty conservative. So he did not roll out trumpets and strobe lights for the launch.
As a substitute, the staff posted the podcasts and bulletins at a number of associated websites together with http://www.Podblaze.com, http://www.FreshPodcasts.com, and iTunes (all of which at the moment promote podcasts free of charge.) In addition they rolled out a press launch and an e mail announcement to the home checklist. Their first podcast launched quietly July 29, 2005.
Pleasure and exultation! Tons of of executives downloaded the podcasts. Dunay had hoped that 10% of podcast listeners would reply to the white paper obtain supply. As a substitute, 30% did…”
It is a nice instance of how advertising and marketing professionals ought to and could possibly be utilizing podcasting to assist their enterprise. That is the way forward for podcasting, Podcasting goes to develop into a advertising and marketing device that communicates, educates and drives listeners to motion. On this case the motion was to obtain a white paper and successfully generate leads.
I’ve been making an attempt to tell the enterprise markets of this development for the previous 9 months. I mentioned this very situation in a Podcasting White Paper that was launched just a few months again. Learn the total case examine at http://www.MarketingSherpa.com
Skilled on-line advertising and marketing professionals which have experience within the areas of podcast manufacturing, technique, and visibility comparable to http://www.LeveragedPromotion.com may also help your enterprise obtain these identical ranges of outcomes. Simply making a podcast in a vacuum of area is the mistaken technique. Just remember to obtain most publicity on your podcasts in order that they’ll ship measurable advertising and marketing outcomes.
Copyright 2005 Rodney Rumford